Case study
Baqala
Grocery POS and online ordering · Kuwait
Why Baqala wanted promotions that run themselves
Baqala, a Kuwaiti grocery brand, wanted promotions to run themselves. Bundles should form in the basket without the cashier hunting for them, and customers should be able to choose delivery or car-side pickup.
What we built
What Enegix built for Baqala: promotions engine, pickup and ordering
Enegix built Baqala a promotions engine that re-checks the basket on every scan, picks the best combination of bundles and splits each discount fairly across its items so refunds stay clean. Enegix also built a choice between delivery and car-side pickup at checkout, and online ordering screens designed around those flows. At Baqala, Android terminals are rolling out alongside Trolley.
Promotions that apply themselves
The basket is re-checked on every scan for the best bundle.
Delivery or car-side pickup
Customers choose how they collect, right at checkout.
Online ordering
Screens designed around those two flows.
Inside the build
Baqala’s basket, pickup choice and terminal
POS basket with a bundle applied Delivery or car-side pickup choice in the app Terminal at the counter
What changed
Live across Baqala’s stores in Kuwait
Live across Baqala’s stores in Kuwait, in store and online.
- 25+stores
- 4,000+products
Next step
Tell us what you’re trying to change.
Thirty minutes with the people who would do the work. We say plainly what we have built before and what it would take.